Silicon Republic: Facebook app firm 'Fantom' wins deal with UK football club
From Silicon Republic.com - 3rd Jan 2013
Dublin Facebook app developer Fantom has signed a deal with Derby County to launch the Derby County Football Club Online Sticker Album.
The album gives fans new ways to interact with the club's players. Fantom's app is a digital activation tool, using a collectible card game to engage fans and have them interact with the brand.
A diverse range of brands use the Fantom app, from the TNA Impact Wrestling franchise to the UK Science Museum.
Faye Nixon, marketing manager at Derby County said:
"The Fantom app offers our fans something unique and different, and offers us a brand engagement solution for Facebook."
Fantom says it is now in negotiations with Premiership football clubs about similar deals.